Comment Re:Don't lock them in (Score 1) 268
Who is the real target audience for your marketing efforts? The developer or the person who buys the software. At times they are one and the same. Other times... things aren't so clear. The answer to your question depends greatly on what action you want to take place. If you want developer to buy this with there own money that one message, getting them to get others to buy it for them requires a different message.
