Snow Crash (Score 3, Interesting)

If I remember correctly, this was described almost the same way in Neal Stephenson's "Snow Crash" - though I forget the name of the make- believefranchise. This is the spread of the "techno-sprawl" into middle America. Pretty soon every franchise will let you get into the net (Free .5 hour of wireless with your big mac). I'm not sure if truck-drivers are the key demographic, but the question is what else can that infrastructure be leveraged for