My stab at an answer, based on reading Seth's blog for over a year:
- Embrace your tribe (made up of people who love your product) and encourage its members to help it grow. A strong tribe will bring many repeat customers as well as new customers.
- Focus on producing a quality product over providing "value for money". The former will engage your tribe, while the latter will just put you on track for a race to the bottom.
- Employ people who are as excited about your product as you are. This goes double for employees who interact with your customers.
- Set aside time to work on big ideas. Ideas that other people dismiss as "that will never work". Then implement them and enjoy their success or learn from their failure.
- Do not let your critics define what you do, including your inner critic. Listen to them, but be wary of their advice.
His answer will probably also include "read my blog or one of my books you can download for free and share with your friends".