I'm pretty confident that AT&T looked at their cancellation rate as Google Fiber deployed in the Kansas City neighborhoods and saw their subscription base drop by a large enough margin to be a problem. Their response to the Kansas City market appears to be "Send more junk mail!" but nothing else. No announcements of competing service, no advertised price cuts, or increases in bandwidth. I don't know what exec was asleep during the Google build out but, Google publishes the percentage of pre-subscribed households per neighborhood and AT&T's sound indifference did nothing to dampen that.