Jobs died almost two years ago (wow, that long already). Most likely, he at least gave some pipeline ideas to Cook and co. which are being worked on now. I figure that Apple still has maybe three more years of Jobs' 'ideas from the grave' left before we really get to see if they can keep doing interesting things. They've probably had to wrangle with this for a while now, and I can't help but think that the solution to their problems is just to find someone capable of projecting a new Reality Distortion Field.

I've heard it said, and it seems more and more true as time goes on, that (paraphrasing): "Everything Marx said about Communism was wrong. Everything Marx said about Capitalism was right."

I like what John Oliver said about the legality of NSA surveillance: "Mr. President, no one is saying that you broke any laws! We're just saying, it's a little bit weird that you didn't have to!"

Looking at the article, and the actual structure as it seems to have been laid out, it basically seems like its just an application of the hero's journey to screenplays, with some additional timing help. This isn't really something new, although the hard-line 'here's-exactly-when-each-thing-should-happen' might be. You never really know though -- the hero's journey is incredibly precise as well. The main reason that this structure is used is because it tends to work -- it gives you a nice plot that will typically make a modicum of logical sense, with opportunities for various emotional states. Honestly, it just seems like this is a standard story structure, and for movies that don't want to tell an experimental story, this structure works fine for them.

"It is difficult to get a man to understand something, when his salary depends upon his not understanding it." -Upton Sinclair. I think this describes our situation, and your hypothetical, quite nicely.