Re:Might be news to you, but it was always there. (Score 1)

From the article linked: "Video-to-video is similar to a service TiVo has previously sold without much demand. But the company hopes the new promotions will better lure marquee advertisers." Yes, I think the point is that they're trying to aggressively leverage this idea now. Plus, what is new is the "video-to-video" concept. You're zipping by an on-air commercial but you see a Porsche logo and a link. You activate the link and watch a three-minute commercial that is itself enhanced with more links and features. It's an attempt to more directly combat the fly-by of the commercials themselves, I gather.