Tale of Two Publishers (Score 3)

The last bookstore I owned had heavy O'Reilly traffic. (It's nice to sell something that you can believe in - 98 of my top 150 selling computer titles were O'Reilly). Anyway-- I took the O'Reilly spoof t-shirt design (Porn in a Nutshell) from attrition.org, and made 100 copies to give to our regular customers. When the O'Reilly representative came round, I showed the shirt to her -- and she broke into hysterical laughter. So I gave her 5 of the t-shirts, and asked her to give one to Tim. I figured that if they had a problem, I'd hear about it. No calls, although a couple of her colleagues sent an email to thank me. Later that year, Tim O'Reilly himself dropped by during a party for Eric Raymond. The t-shirt was prominently displayed on the wall -- and not a complaint was heard. Draw your own conclusions.