First of all, dispel that silly notion of "solving this problem for the company". The company is not the one who has a problem with lack of diversity. The company couldn't care less. If there is indeed a lack of diversity at the company, it certainly never stopped them from turning a profit so far. Which in the end is the only thing a company cares about.
The ones who seem to have a problem with it are these young people themselves, apparently. So they complain about it. Which is indeed their good right: if you don't bring up the issue, odds of it ever getting resolved are slim at best. And who can begrudge the younger generation from wanting a future that better caters to their sensibilities? After all, they'll get to live in the future a lot longer than us, the older generation.
But anyway, they complain... And then they are given a chance to actually help tackle the issue, to put their money where their mouths are. At which point they politely decline their chance to "be the change they want to see in the world", opting to contribute to the status-quo instead. And then they have the nerve to complain some more that the change (which they claim to desperately want, while simultaneously opposing it by their actions) hasn't happened yet.
Also, notice that I'm not talking about any of the clearly not-done stuff mentioned in the article, but limit my commentary specifically to:
or observing a noticeable lack of diversity when they interacted with company representatives during the interview process
So in essence:
- Hey, girl, wanna come work for us?
- But... There are no other girls here? How can I work in an environment with no other girls! This is bad, this environment needs more girls or I'm not joining!
...totally oblivious of the obvious contradiction...
Is it so strange to expect people to not actively contribute to the problem if they want to exercise their right to complain about it?