Since when is that a NEW business model?

Hmmm, I should be such a victim.

See: http://sec.gov/Archives/edgar/data/712515/00011931 2507156469/d8k.htm

Excerpt:

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

FORM 8-K

Date of report (Date of earliest event reported) July 17, 2007

Item 5.02. Departure of Directors or Certain Officers; Election of Directors;
Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

Appointment of Executive Officer

The material terms of the Offer Letter are as follows:

- Mr. Moore's annual base salary will be $550,000 and his discretionary
    target bonus percentage will be 75% of his annual base salary.

- EA has agreed to pay Mr. Moore a one-time bonus of $1,500,000 (minus applicable taxes)
    in recognition of the future compensation value he would be foregoing by leaving his
    position at Microsoft. Although Mr. Moore will earn this one-time bonus at the completion
    of his second year of employment with EA, he will receive it within 30 days of
    starting employment. If Mr. Moore voluntarily leaves his employment with EA before
    the completion of two years, he has agreed to repay to EA the full net amount of the bonus.

- EA has agreed to grant Mr. Moore a stock option to purchase 350,000 shares of the
    company's common stock pursuant to EA's 2000 Equity Incentive Plan. The stock option will
    vest as to 24% of the shares twelve months from the first day of the month in which the
    grant is made, and will then vest in additional 2% increments each month thereafter
    for the following 38 months.

- EA has agreed to grant Mr. Moore 50,000 restricted stock units, which vest as to 50%
    of the shares on the second anniversary of the grant date, and as to the remaining shares
    on the fourth anniversary of the grant date.

- EA will assist Mr. Moore with relocation-related expenses, which are currently estimated
    to be approximately $330,000.

See the URL for the full details.

SWIT

There were GUIs and a mouse for the apple ][ series. There were also more powerful versions of the CPU, both in terms of speed and 16-bit (and 32-bit) address space.
http://en.wikipedia.org/wiki/Western_Design_Center _65816

And there were several clones of the Apple ][ series. Look up Franklin (sold to many schools, and had an early apple with upper & lower case support). And, the Laser //c clones.
http://en.wikipedia.org/wiki/Apple_II_family

Sorry to ruin your theories...