I heard that the ACTA Treaty has already passed and ISPs have conspired to encode everyone's personal information into the IP addresses they give you.
This means your IP address likely has your credit card information, your social security number, and your mother's maiden name, along with your bank account balances encoded into all 4 bytes!
-- ***** ******, you're all a bunch of ****tards.
The proposed addition to the DNS spec doesn't give anybody any new information that you aren't already giving them. The only logical difference between the old standard and the proposed standard is a lower average latency (meaning higher average speed) for EVERYONE on the entire internet when they visit ANY website, not just Google. This reduces the need for HTTP redirects or complicated server-side logic to forward your requests to collocated servers. "Collocated" means closer-to-you, it means faster internet, it means less waiting for pages to load, it means less wasted time for everyone, and it means more money for everyone that does commerce online. It means reduced engineering effort for EVERY internet business that hires software engineers, because they don't have to think about solving this problem because the DNS backbone of the internet will already solve it for them.
I frankly find it baffling that 80% of the commenters are appalled that a website that they willingly visit might know who they are. Just as in real life, when you make transactions, when you interact with others, you put yourself out there and you reveal who you are. It's a fact of life. If you are appalled, don't use the internet, but don't be so ignorant that you **** up the internet for everyone else that's okay with using it.