There's no meaningful reason to do this other than corporate profits.
Actually, if you take the time to read about the system, you'll learn that the reason is very simple: different kinds of work are reserved for different kinds of workers, in keeping with the company's comprehensive and World Bank-partnered anti-poverty goals. Tasks that pay less are routed to workers for whom the pay can still make a meaningful impact. For example, OCR tasks that you can do on a cell phone might be sent to an individual working on a cell phone in Mumbai, while tasks requiring Photoshop expertise might be sent to someone in a city in eastern Europe.
"If you own a machine, you are in turn owned by it, and spend your time serving it..." -- Marion Zimmer Bradley, _The Forbidden Tower_