Uh oh. I think you made a mistake trying to bring morality into this. Not that I disagree with you. In fact, I do agree with you. But it's becoming more and more apparent that the idea of morals is waxing among today's generations. Especially among those in the online community. The moral compass of the average teen/20-something these days seems to work like Capt. Sparrow's, "Ooh, look. My moral compass points to what I want. So it must be right."
The idea of morality seems to be lumped as something that society deems how we should act, even though morality was in-part brought about by people who stood outside of early societies. And obviously, if society wants us to act a certain way, we must rage and resist and rebel without thought of whether what we're doing is morally right. Because, "Morality? Psh. Keep your moralities to yourself."
You can point your finger and call someone gutless for their baseless and thin justifications, but the simple fact is they don't and won't care. They're not going to take a deep, hard look at themselves in the mirror and question what they're doing. They're not going to make changes to their lives tonight, tomorrow or anytime in any foreseeable future. They feel justified and will continue to do so until they are actually held accountable. Which is not going to happen in an online environment.