I've nearly eliminated ads from my life (through significant effort), so I don't really know what kinds of advertising they do. I just go to stores and read reviews when I want to buy something, so if that's an issue, I can't speak to it. That's lame, though. I agree their quality is generally shoddy. I specifically avoid all other Razer products for exactly this reason. This specific keyboard appears to be a rare exception. I also agree the registration through Synapse is lame as shit, but the shiny lights are nice!
Anyways, I maintain that the click is much quieter than I had on my Cherry MX Blues, but I guess that's not exactly saying much. Maybe I just got used to extreme volume? Anyways, my original point was just that it feels *awesome* to type on it. That's why I bought it, that's why everyone I convinced has bought it, and that's why I'd buy it again if I had to. Once they stop making this, I'll go back to avoiding Razer 100% of the time.