Torn (Score 1)

Seeing as my musical tastes tend to lie outside the mainstream this would mean that the majority of what I would buy would save me money. At the sam time, the reasoning is flawed. People will buy what they like. The model pioneered by iTunes is ala carte music. The buyer is not forced to buy an inferior (to them) product because they buy a song at a time. The $ 0.99 price takes into account royalty, credit card transaction, and infrastructure costs. A lower price would make a break even venture turn into a cash blackhole. The offset of the higher priced songs would need to be enormous to make financial sense. The author argues if 99-cents is too much for a song you want. Is $1.99 for a song too much? A tiered price structure like the one proposed would cause more "popular" (not better quality to some subjective buyer) songs to go more than $1, maybe $2. By pricing evenly across the board, it remains pretty fair. Possibly a more "fair" price structure would involve a minimum price for all songs (the break even point for Apple) then a scale or graduated growth based on song length or production costs.