Poor people need cheap cars. Cheap to insure, fix and run. Low-cost mobility is at the foundation economic mobility and lifting yourself from poverty.
New cars are anything but.
India tried this with the Tata Nano. Designed to be one step up from a motor scooter, it was simple and inexpensive to build, run, and maintain. They were deeply unpopular as they they became a symbol of shameful poverty. It turned out that people would struggle and scrimp and save to aspirationally buy a used older model of a more prestigious brand rather than buying a brand-new pauper-mobile for the same money. People are strange...Nothing is simple.
Too much of everything is just enough. -- Bob Wier