Find a new market. I for one would llike to have a truly open box (with coreboot and other free/open shit). And make it hacker-friendly. Hard to brick etc. And cheap. And kittens (or a piece of RMS's beard).
"[...]the Taiwan-based company has been working to address the challenges of making displays more power-efficient and working with chip manufacturers to strip down their products[...]"
Hm... Maybe they are building iGlasses. Hipsters gonna like that.