I agree, I think its Windows trying to be like Apple's Snow Leopard or something. Maybe if those four people had instead been dancing as silhouettes with iPods and a colored background while a Top40 song played in the background, the mainstream press wouldn't be 'cringing'. I'm not getting into the Mac vs. PC debate, I just think Apple's marketing has proven itself more popular in terms of advertising.

Looks good not only for the older or independent publications but maybe even college students if textbooks could be printed cheaper. OnDemandBooks knows us well, "Production cost is a penny a page and minimal human intervention is required for operation." Sounds perfect.