not just an fm receiver... (Score 5, Informative)

Someone else got it right. This is more like being able to configure a particular device to do any wireless standard without requiring custom RF hardware, ASICs, and DSPs to do the signal processing and modulation/demodulation for each technology it handles. All the protocols and such (if we're talking about something like a GSM/TDMA/CDMA phone) would already be handled in software anyway. It's the low layer h/w receiver, transmitter, and signal processing (i.e. radio) stuff that's expensive to design and build and fit into portable devices. It sounds like this is their reference design and probably their intention is to try and license this technology to PDA and mobile phone makers.