If the licensing labels offer their content to Yahoo! put more barriers in front of the users, I'm not interested. Do what you feel you need to do for your business, I'll be polite, say thank you, and decline to sign. I won't let Yahoo! invest any more money in consumer inconvenience. I will tell Yahoo! to give the money they were going to give me to build awesome media applications to Yahoo! Mail or Answers or some other deserving endeavor. I personally don't have any more time to give and can't bear to see any more money spent on pathetic attempts for control instead of building consumer value. Life's too short. I want to delight consumers, not bum them out.
KingAdrock writes: Wikia released a press release this morning announcing that they had choses LookSmart to provide the technology platform for their site monetization initiative. Wikia, started by Wikipedia founder Jimmy Wales, is a wiki hosting service based on the MediaWiki platform.
The announcement also marks LookSmart's first foray into serving display advertising. Traditionally LookSmart's AdServer platform has been for text listings only. Also of note is that the platform will allow CPC, CPM, and CPA billing options for advertisers.