I love the huge gap of understanding between media players such as youtube and ad producers. Ad companies throw their ads at youtube who says 'sure, tons of people view this ad' and they assume that means people actually see it. Viewers just hit mute and scroll away or let their hand fall to their side for a while until the ad goes away. Nobody actually ever sees the ad, but youtube thinks they did, and tells the ad company they did, so everyone but the end user actually thinks ads have purpose. lol.