Comment Maybe increase the product longevity (Score 5, Insightful) 301
If your product does not offer any improvements over the one the consumers already have, and if it has to compete with an ever more crowded market space sales of course will dwindle.
Apple might consider increasing the live cycles of their products. After all, there is no point in offering a product with better performance if hardly anybody wants it.
I myself am an Android user. Changing from Motorola Droid to Galaxy S2 and than to HTC M9 were always great improvements. But now with the M10 on the horizon I cannot imagine why I should want one.