All these articles (Score -1, Troll)

seem to miss the point. The 'ordinary user' synonymous with the 'average person' which is to say, stupid. Dumb people are never going to (a) recognize the need for a change like linux, (b) be capable of making the switch, or (c) care in the first place. Thats why it will never happen. Theres nothing the developers and designers can do about that.