Use directional antennas (Score 2, Informative)

There's a problem, though, with using more power. You increase interference with everybody else while making a small improvement with your intended recipient. A directional antenna helps you when you receive as well as when you transmit. If you need to serve an area, you can still benefit from an antenna that concentrates radiation in a pancake shape so you don't waste power transmitting straight up. High power conflicts with sharing.