So they are sticking a feature on their devices which will be a disservice to their customers?
I suspect that while some customers may be familiar with this being on their phone, most may not realize what it means until it stops them from something they need to document.
I would hate to be on their customer service staff for this. You think customers screaming about how their internet service being down (keeping them from watching their porn--err...documentaries) is bad, wait until their loved one's once in a life time event is not recorded because this stopped them.
So, there will be pirate beacons for sale in the future (or created by DIY geeks) to avoid being photographed or screwing with crowded public events?