Great! I might finally get some relevant ads instead of pictures of Victoria Beckham telling me the magic secret to losing a stone a week

Actually, a lot of people have a lot of debate about who exactly the author of Shakespeare's works were.

not it they're using javascript

Actually, this idea of people as inherently rational has little to back it up. Try reading 'Predictably Irrational' for a collection of some interesting studies into just how irrational we are.