The Opposable Thumbs blog is running an interesting article contrasting everything Activision did "wrong" in creating and marketing Modern Warfare 2 with the game's unqualified success. Despite price hikes, somewhat shady review practices, exploit frustrations, and the dedicated server fiasco, the game has raked in over a billion dollars in sales. "There was only one way to review Modern Warfare 2: on the Xbox 360, in Santa Barbara, under the watchful eye of Activision. Accepting the paid trip, along with room and board, was the only way you were going to get a review before launch. Joystiq noted that this broke their ethics policy, but they went anyway. Who can say no to a review destined to bring in traffic? Shacknews refused to call their coverage a 'review' because of the ethical issues inherent in the situation, but that stance was unique. The vast majority of news outlets didn't disclose how the review was conducted, or added a disclaimer after the nature of the review was made public. This proved to Activision that if you're big enough, you can dictate the exact terms of any review, and no ethics policy will make news outlets turn you down."

feldhaus writes "The BBC reports that the first beams for over one year have been successfully sent around the complete circumference of the Large Hadron Collider. Engineers do not yet have a stable circulating beam but they hope to by 0600 GMT on Saturday."

Hugh Pickens writes "Using Netflix as a business model, Osman Rashid and Aayush Phumbhra founded Chegg, shorthand for 'chicken and egg,' to gather books from sellers at the end of a semester and renting — or sometimes selling — them to other students at the start of a new one. Chegg began renting books in 2007, before it owned any, so when an order came in, its employees would surf the Web to find a cheap copy. They would buy the book using Rashid's American Express card and have it shipped to the student. Eventually, Chegg automated the system. 'People thought we were crazy,' Rashid said. Now, as Chegg prepares for its third academic year in the textbook rental business, the business is growing rapidly. Jim Safka, a former chief executive of Match.com and Ask.com who was recently recruited to run Chegg, said the company's revenue in 2008 was more than $10 million, and this year, Chegg surpassed that in January alone."