Spun is spot-on here & Jaffe is both right and wrong. The problem with stories in games is not that there are stories, it's that the writer is trying to tell a single story in a dynamic medium, which means that the player isn't integral to the story progression. The worst case is when the player's interactivity is severely restricted to the story the designer wanted to tell.

Brenda Laurel, Chris Crawford, Andrew Stern, Joseph Bates, Michael Mateas at Georgia Tech and a handful of others are working on creating viable interactive story, which I believe will be a revolution in interactive entertainment (and will take it beyond games).

Sir, I wish I had mod points. +5 f'ing hilarious.