Like the Club Scene (Score 2, Insightful)

Yesterday I wrote up a piece on my blog about Google buying YouTube. I wrote:

My second issue has to do with the low cost of switching on the internet. As a consumer it costs me nothing to type a different search engine into the browser. Likewise, I can switch from Friendster to Facebook to LinkedIn with not cost to me. I can even visit all of them in turn if I want. I believe this leads to some sites, like social networking sites and YouTube having very low consumer loyalty. These places are like the "hot" club. The in-crowd discovers the club. The b-list follows them there. Soon everyone is there so it is no longer cool and it is replaced by another. What is the stickiness aspect of YouTube -- what cost is there to switching?

I didn't mention Six Degrees because they are so old I doubted many would remember them. Funny that someone pointed this out in an earlier comment.

To me the purchase is just confusing. However, I do agree with the tone of the article. If someone offers you a billion dollars you say thank you and take the money. There just aren't enough Ferraris in the world....

Jon