Or the complete opposite (Score 2, Interesting)

From the article:

Although Mann's wearable computer system provides reams of data when he asks for it, it can also block the world out with what Mann calls "diminished reality." This AR software can replace billboards, street signs, and ads on buses with stored digital images of waterfalls and other natural scenes.

We might get an escalation of the spyware-adblocker war.