Lord of War - Monday Night (Score 1)

So I went and saw Lord of War Monday night after hearing good reviews. Well I walked in with 2 friends after paying $9.50 each to see 2 other people in the 177 capacity thearte. I know they charge 50 cents more on weekends, but if they thought about it and charged...lets say $6 on Monday and Tuesday nights, they'd probably do better than 5 people at a 9:30 showing. From a business end, I'm shocked that places like Loews don't look to maximize their overall profits (in a positive way - not over pricing).