While SystemC does have a synthesizable subset, it's mainly used for simulations at a high level from what I've seen. Going from synthesizable SystemC to hardware is an order of magnitude easier than going from a complex language such as C++ or C down to hardware, which is what this company is claiming. From reading the article I believe Tensilica is using a very similar approach with ASIPs) for bringing high-level lanaguages to hardware, and they are much more established in this field. One of the up-and-comers is AutoESL which was recently acquired by Xilinx. I've played around with this tool and its ability to bring C down to hardware is very impressive.

I misread the title as "SunRay Incapacitates with a Flash of Light" and I began to understand my problems with Sun thin clients.