Sounds like you ascribed a lack of value to it based on the delivery medium and thus didn't even click the link. Congratulations, you just applied a dark pattern to yourself as described in TFS,
This is nonsense.
1) It isn't a dark pattern unless someone is trying to trick him into not viewing the article.
2) The delivery medium actually makes the article lower in value. Taking 30 minutes to watch something that can be read in 2 minutes is a waste of time, and having to waste your time to get it reduces its value.