Re:Getting the word out... (Score 1)

Trust me, you can't cobble together the functionality of info.xhead in a week. It's got .mac integration, spotlight searching, live searching, ipod integration, import/export functionality, category template sharing and it is nearly a full blown database under the hood. Apple's address book is just a category for us. The point is that to make 54k @ $40 that is 1350 orders the first day. The word had to get out somehow. I see many press releases each day about applications and they are all not doing that many orders on the first day. So, Delicious Monster created the buzz somehow. To suggest they used no advertising is misleading. I was just asking what sites or methods they used to create the buzz.