While I have to admit, having so many miss my point entirely when it comes to alternative forms of capitalism I didn't see much point in engaging in debate (though, admittedly, not surprisingly)... but to debate you would be like, well, it reminds me of this quote form GOTG as I misread your handle has LordClueless and thought you were just trolling on first take.
Drax: *Nothing* goes over my head...! My reflexes are too fast, I would catch it.
They'll make up any loss, and likely more, in the long run from all the benefits to both drivers and customers - and ultimately Uber - that it yields.
Uber should just raise the % the driver gets during these peak times, it's stupid they don't already do that because everyone wins.
Customer: has good experience with über when they may not have used it before.
Driver: incentive to work during emergency / high demand time.
Uber: increases the likelihood of attracting new / more regular users by acting like a Good Samaritan not a corporate greed machine.
Kill Ugly Processor Architectures - Karl Lehenbauer