The net neutrality debate in the country has focused on zero-rating, where ISPs offer a free data plan which provides access to a set of websites that pay to be included. Internet.org provides free access to Facebook, Bing, Wikipedia and a few other websites. Another similar service, Airtel Zero, lost its flagship partner as e-commerce company Flipkart withdrew following a social media backlash.
Net neutrality activists believe that as these plans proliferate, access to the open internet will become extremely expensive or unavailable, innovation will slow as for startups are prevented from reaching the market, and the competitive consumer ISP market will be replaced with a cartel negotiating against internet companies.
In a campaign similar to that in the US, over 630,000 Indians sent responses to their regulator through the website savetheinternet.in.