Verizon has been shrinking in recent years because they can't manage everything they own. Sold off Dominican Republic, Venezuela, and most of New England was sold off and they turn over more and more of the former Bell Atlantic / NYNEX region to FairPoint Communications. They've stalled FIOS rolled out and New England areas are exploring more municipal broadband to shake off Verizon's slow speeds since FiOS expansion is done. WHY would Verizon waste more time on content when they're soo badd at it? They even let Yahoo manage their content at http://verizon.yahoo.com/ On the other hand, Apple would be a BETTER company for Yahoo.APPLE could turn YAHOO around. Just look, Apple has a browser Safari. They can integrate more of Yahoo around Safari. Apple also owns no search engine BUT has search technology SIRI. They can revamp Yahoo! Search (which is a bit outdated), from the ground up and integrate SIRI into it. Not only that, they could make this revamped Yahoo/Apple/SIRI search as the default for Safari. This means the Yahoo ads network would also become more valuable as this would bring more value to the acquired Yahoo asset they bought. Note- Apple could probably do all this alone but Yahoo is literally a turn-key opportunity for more eyeballs. It has Yahoo News, it has Yahoo Widgets and all those staff member's therein can be put to work building widgets for Apple Watches, iPhone, and Apple TV and rebranding Yahoo-TV as Apple TV and so on. Yahoo's radio/broadcast app business can also be re-purposed for Apple iTunes /Beats content. This ads network could be Apples, they could pick apart Yahoo Search and redevelop it brand new with SIRI integrated. They could merge the Yahoo TV business/Yahoo widgets with Apple TV, plus Yahoo has an Internet Service with Verizon, British Telecom, AT&T, and Rogers Cable that Apple could earn revenue from. And they'd have content with customers. PLUS Yahoo messenger could be rehabbed completely and made into an Apple messenger.