I have to disagree with you. This wasn't a case of "hey, let's try this new, innovative thing" followed by "whups, unintended consequences, we need to stop doing that". This was a case of "Hey, those printer ink guys can get away with this stunt, and the software guys can get away with this stunt. So what if the actual consumers of both of those things abhor the idea. We're gonna do it anyway because more $$$$!" followed by "Oh wait, our customers have a choice to do something else with their coffee, so they're not buying our stuff anymore. Well, lets put out a 'oops' statement, and perhaps let a few more people use our DRM thingy." There needs to be _punishment_ for this. A failed marketing line was New Coke. This is quite a bit different.