How about from Sony's site, playstation.com? http://www.playstation.com/ps3-openplatform/index.html

In the U.S. they've been doing that for years. The producers have to blur them for two reasons.

1. The companies buying commercial time (at a later date) may not like having a competitor getting free air time during the show.

2. The companies that didn't pay for the product placement can actually sue the show if they don't like how their product is being used/displayed during the show and/or what show their product is being shown on.