Because people don't want the iPhone for some reason, but want to use Itunes with their smartphone. Honestly Palm should develop their own media application for ease of use. Itunes is not that great a program, and keeps getting slower. I'd rather not use Itunes but it's the easiest thing for managing my Ipod and I'm lazy. I don't use Itunes for any other equipment I own and am quite happy for it. And technically, if you agree to a ToS where you agree not to use non-Apple approved products with Itunes, you're kinda SOL on getting anything done about it. Same as jailbreaking your iPhone....it's a pain in the ass, but that's your fault and problem for going outside of normal operation as deemed by the maker.