Ignimbrite - Slashdot User

Comment Re:Wasted Effort (Score 1) 186

by Ignimbrite on Tuesday February 26, 2008 @09:13AM (#22557256) Attached to: Microsoft Says Not All Ad Clicks Are Created Equal

Will the tool track eye movements, too? Because that's the only reliable way to know whether an ad was actually viewed.

It seems the most measurable thing is the click. How do you measure impressions?

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