Huh?
The reports by actual buyers of the Ford F150 Lightening pick up truck are certainly NOT helping sales and future penetration into the mid-to-lower middle class and the lower class. The actual owners complain about Ford's poor service in delivering paid-for accessories and Ford's commitment to follow-up with their current customers.
The biggest of their complaint center around 2 things: (1) Charging Anxiety and (2) Payload.
Charging Anxiety kills the enjoyment of trips/vacations/etc. Even careful planning of charging stops does not included non-functioning charging stations, under powered charging stations leading to long charge times, long lines for charging, inaccurate gauges inside the vehicles, and rising & high costs of recharging outstripping gasoline prices. (And that's before Federal Government Officials block citizen's use of charging stations because the Secretary of Energy is driving through the area.
Payload:, increasing the load in the Ford F150 Lightening reduces the range of the vehicle. Even adding family members only reduces the range; let alone baggage, supplies, and equipment.
These are reports from actual owners and are easily accessed on News and social media.