Comment The full Joltage story (as I know it) (Score 4, Informative) 104
I, too, was a Joltage hotspot provider (and subscriber), and was pretty familiar with the company. As such, I think I can answer a few of the questions that have been posted about these guys:
WHY DIDN'T ANYONE KNOW ABOUT THEM?
Actually, they started off with quite a bit of industry buzz, having launched at Esther Dyson's PC Forum last year. In the beginning (check the articles) they were getting almost as much press as Boingo, which started about the same time. The difference, however, is that Boingo had Sky Dayton (of Earthlink fame) plus tens of millions of dollars to use for marketing. Joltage, in contrast, was a bunch of smart and experienced, but very underfunded, wireless geeks.
DID THEIR STUFF WORK?
Yeah, it actually worked really well. The free hotspot software could be downloaded from all the usual sites (or their website) and turned any PC with an access point into a part of the network. The back-end system was very slick from both the hotspot and user ends, and seemed to work without a hitch. When people used my hotspot, the next month I got a credit through PayPal.
DID THEY HAVE A PROBLEM WITH LEGAL BANDWIDTH RESALE?
Actually, no. They always insisted (and were pretty serious about) having any participating hotspot use legitimate, re-saleable bandwidth. From the very beginning they had a deal with Covad, and eventually they added support from Atlas, Eureka and other broadband providers who offered Joltage hotspot providers fully Joltage-usable DSL for under $50/month. I think they were talking to the other big guys about getting permission for residential users to use bandwidth for Joltage, but I guess those things take time...and they ran out.
WAS THIS THING DOOMED TO FAILURE?
Anyone's guess, but I don't think so...unless you're of the opinion that any pay-for-WiFi solution will fail. Cometa is launching with the goal of having a hotspot less than a ten minute drive from most people. In contrast, there are over 15,000 existing WLANS in Manhattan alone (as an example). Even a miniscule percentage of those (mostly commercial, and thus usually re-saleable) hotspots participating at no cost to themselves, would have resulted in by far the best WiFi footprint in town.
HOW CAN ANYTHING RELYING ON MOMS AND POPS WORK?
Good question, and that's where they probably fell down. While I think that eventually there will be enough critical mass for a truly organic network, in the near term there just wasn't enough of an overlap between the early adopters with access points, and people with enough entrepreneurial spirit to try to set up a commercial hotspot...even if it was really easy, which the Joltage solution was.
SO, WAS IT ALL MOMS AND POPS?
No, and that ultimately could have been Joltage's salvation...maybe. By the end they were concentrating on supporting WISPS who had a real business incentive to set up hotspots, and some of those were really professional. Check out Urban Hotspots, SpotWIFI, WiFi Spain, and others.
WERE THEY DOTCOM DREAMERS?
Maybe, but at least they had viable track records, a lot of skills, and dedication. Andrew Weinreich, the founder, was the guy behind SixDegrees, and several of the tech staff came out of Scient and other good shops. The board/angels were big names in the industry, but I guess just didn't have the cash to keep it going. One thing's for sure, they ran a lean shop. The CEO didn't take a salary and the whole staff worked almost for free, in the hopes that they would be paid back on a financing. But for a low-budget shop, they treated everyone well. They even went out classily, paying up the last charges they owed me as a provider, and actually refunding me the unused part of my monthly subscriber fee! Good guys.
SO WHAT HAPPENED?
I think this was a combination of (a) a market where no one at all is generating revenues, let alone making money, yet and therefore needs (b) venture capital, which I gather isn't too available these days. Combine this with Joltage's early focus on a grass-roots model of what you might call 'enlightened economic self-interest' in a market which just wasn't ready for it yet, and you end up with a noble but ultimately unsuccessful business. Ah well. I wish all those guys luck; while they were around they ran a really decent company.