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Comment Re:Yeah nah.. (Score 4, Interesting) 28

I ran a small manufacturing business during the transition from magazine ads to Google Adwords. The transition destroyed or seriously damaged many technical magazines and made it virtually impossible to track leads. Back in the day, magazines had "bingo cards" in the back. Interested customers could circle numbers corresponding to ads in the magazine and drop the card in the mail. The company would receive a monthly report of inquiries and preprinted labels that could be used to mail literature. The customer could also indicate that they would like a telephone call, which would be handled by a salesperson. The whole operation was civilized and personal and the company would not waste much time on frivolous inquiries.

Contrast that with Adwords where you had to dynamically bid on your position on the page, got random click hits that rarely had anything to do with potential closed sales, and cost a fsking fortune. Adwords pretty much destroyed the ability for a small company to maintain a consistent and respectful customer presence.

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