Yes you are absolutely correct.
The incredible irony is that the only reason Apple are still around today is because they were so unpopular back then. Their computers were so overpriced compared to similar models - especially the Commodore PET - that they were simply not being bought or used. No-one wanted an Apple, everyone wanted a Commodore PET. To put this in perspective you need to understand the computer market of the late 70s, when they were being bought by students and hobbyists with super-low budgets, and the primary application was for BASIC programming. Computers were not being bought by rich people. The early Apples didn't have lower-case letters (only the Commodore did) and so weren't used for word processing. Commodore's clever deal with Epson meant they could offer printers at unprecented low prices (they sent Centronics out of business). Radio Shack's TRS-80 was also a massive hit. In those early days, 1977 - 1980, Apple were left in the dust by their high prices.
But what changed everything was the invention of VisiCalc. The guy who invented it - the first spreadsheet - was a guy called Dan Bricklin. He approached a company called 'Personal Software' which owned four Commodore PETs and one Apple II for development. The company liked the idea of the spreadsheet and encouraged him in every way they could (assistance even came directly from Chuck Peddle, inventor of the 6502) but the PETs were all in use, so he had to write it on the Apple II. So the first version of VisiCalc was initially only available for the Apple, because the PETs were so popular the developer couldn't get access to them!
Once VisiCalc was launched it suddenly made the Apple II an essential investment for businesses. While the Apple II was far too pricey for hobbyists and students, it was small change (and a valid investment) for a business. In fact reports from that time talk of accountants wanting to a buy 'a VisiCalc machine' with no specific knowledge they were buying an Apple II running VisiCalc. And so Apple turned a corner, sales took off, and they've never looked back. All because they were unpopular and overpriced to begin with...
Apple have been re-writing history from day one. Apple's early marketing claimed they were the number one computer seller and they never were. In 1977 Radio Shack received 10,000 pre-orders for the TRS-80 before it had been released. In 1978 they sold over 50,000 TRS-80s and in 1979 roughly 100,000. In 1979 Apple only sold 35,000 Apple IIs but continued to run advertisements claiming they were the world's number one selling computer manufacturer. It was only during 1980 (3 months after VisiCalc was released) that Apple outsold Commodore for the first time. In the first month that VisiCalc was released it sold 100,000 copies and was solely and directly responsible for saving Apple...
Even recently Woz has been quoted saying that Apple were the first company to sell 1 million computers. This is also untrue, the first company to sell 1 million computers was Commodore, which sold 2.5 million Vic 20s from 1982- 1985. The Commodore Vic20 sold over 1 million in its first year, while Apple had only sold 700,000 Apple IIs over the 5 years since its launch in 1977. The Vic 20 pipped Apple to sales of 1 million by a few months.