I agree, but your problem is that you assume that these women are actually thinking.

Look, here is how it works, if you are going to use a monster amount of bandwidth, you are going to have to pay big for it. If you want to be one of the 99% that uses reasonable amounts, you will pay a reasonable price. Yes, we need more competition, but AT&T is simply offering a product that you can accept or reject. At least they are being honest about what they offer, as opposed to offering "unlimited" and then throttling the heavy users. As for the old users who still get the $30/month plans, that's the benefit of signing up early and being loyal to one company. It ain't a perfect system, folks. Change carriers, and if you can't, move or get over it.

CompUSA is a good example of bad management. They are in a perfect position to make a fortune, and they can't do it. I will never shop there again because they refused to honor the extended warranty on my laptop. The manager even acknowledged to me that he was refusing to honor it. How can they possibly expect people to want to shop there when they act that way?