I'm no apple fan boy. The ipod, the iphone and the ipad were instant market owner products that did nothing that wasn't done before by others. They just executed better. Nobody's perfect but they nailed the 3 most important consumer electronics devices in modern history. If that isn't textbook execution, then the term has no meaning. I've never owned any the above mentioned devices, and I had a cheepo mac book pro that I got refurbished from apple because I figured getting a used machine from them would be good value. I don't use it anymore because I can't stand the desktop environment. But credit where its it do. They because one the 'big' 3 or 4 or whatever on the back of their execution. Nothing to do with fanboyism.