Comment Re:Cease and Desist (Score 1) 53
"The fold" is the imaginary line that separates the part of the page which is visible without scrolling, and the rest of the page. Lots of web developer effort is targeted at that initially visible part of the page. The concept is, of course, stupid, but today's web developers are incapable of making fast web sites without the help of half a dozen "frameworks", which is to say they are incapable of making fast web sites. This creates a need to "optimize" for something, because an overall good result is right out. I heartily recommend this keynote speech by Maciej Cegowski about the website obesity crisis: https://player.vimeo.com/video/147806338