Re:Why does everyone want a winner? (Score 2, Interesting)

There are plenty of people out there who feel this strange, distorted need to attach their personal feelings of well-being to products. It's no different than the guys who define themselves as "Chevy Guys" or "Ford Guys." Uninteresting people need to identify themselves in some way so that they can feel like they're individuals. What you're witnessing here is legions of confused kids who somehow have gotten "feeling good about themselves" mixed up with "corporate loyalty."