None of the companies for steno are aiming at the average Joe. This machine is intended for regular people and works virtually anywhere a USB keyboard works. Lots of steno-typists can't type on their expensive machines at home. Plover changed this, and now this machine will lower the barrier of entry for people like you and me.

Apart from this argument: http://stenoknight.com/VoiceVe..., I'd like to add that punctuation is not nearly as bad as people in this thread are making it out to be. That problem has effectively been solved on steno. Plover does a great job at converting thought to speech, and can work in a crowded area as well as in a quite office. Speech-to-text has none of these advantages.

Actually, this machine is more aimed at regular people than steno graphers. If you type every day in your job, is it not good to invest time in learning something ergonomic? I've switched keyboard layouts before and to be honest, learning steno has not been particularly more difficult. If anything, it's much more enjoyable to type in chords than with individual key presses.

Sure they do, but as someone who has hit his wall at 100 words per minute on the Norman lay out (my favorite), I think that steno will help me overcome my limit. See, it's very uncommon to reach above 120 words per minute on a regular keyboard, but 160 isn't uncommon for steno graphers after about a year.