An anonymous reader writes: Now Gloo’s executive chair and head of technology (who’s largely free of the shareholder suit), Gelsinger has made it a core mission to soft-power advance the company’s Christian principles in Silicon Valley, the halls of Congress and beyond, armed with a fundraised war chest of $110m. His call to action is also a pitch for AI aligned with Christian values: tech products like those built by Gloo, many of which are built on top of existing large language models, but adjusted to reflect users’ theological beliefs.
“My life mission has been [to] work on a piece of technology that would improve the quality of life of every human on the planet and hasten the coming of Christ’s return,” he said.
Gloo says it serves “over 140,000 faith, ministry and non-profit leaders”. Though its intended customers are not the same, Gloo’s user base pales in comparison with those of AI industry titans: about 800 million active users rely on ChatGPT every week, not to mention Claude, Grok and others.
Religiosity like Gelsinger’s – a born-again Christian who has referred to Silicon Valley as his “mission field” – is shaping Silicon Valley’s culture in its image. Where there was once purported atheism, there is now “a very loud, very visible and very specifically Christian-inflected technological culture” in Silicon Valley, said Damien Williams, a scholar at the University of North Carolina at Charlotte who studies how technologies are shaped by religious beliefs. It’s exemplified by figures like Peter Thiel – who warns of the coming of the antichrist if humanity fails to work toward certain technological frameworks – and Andreessen Horowitz’s Katherine Boyle, a close friend of JD Vance, the US vice-president. Gelsinger has long been outspoken about his Christian values, helping found Transforming the Bay With Christ in 2013, an organization aiming to ignite a Christian spiritual movement in the region.
Gelsinger wants faith to suffuse AI. He has also spearheaded Gloo’s Flourishing AI initiative, which evaluates leading large language models’ effects on human welfare across seven variables – in essence gauging whether they are a force for good and for users’ religious lives. It’s a system adapted from a Harvard research initiative, the Human Flourishing Program. Models like Grok 3, DeepSeek-R1 and GPT-4.1 earn high marks, 81 out of 100 on average, when it comes to helping users through financial questions, but underperform, about 35 out of 100, when it comes to “Faith”, or the ability, according to Gloo’s metrics, to successfully support users’ spiritual growth.
Gloo’s initiative has yet to visibly attract Silicon Valley’s attention. A Gloo spokesperson said the company is “starting to engage” with prominent AI companies.
“I want Zuck to care,” Gelsinger said.
